There are some software Solutions, as ERP and CRM, that are essential for the success of any kind of business. They are helpful when you need to manage your company resources.
In this article we intend to focus in these two solutions, with different goals, functions and proposes, because we know that many doubts appear when you must decide which one you’re going to implement.
We want to show you what are the differences between them, characteristics and advantages and help you finding which one fits better in your business.
ERP or CRM: what are the differences?
You may already have heard about these two solutions, but do you know what defines them?
In fact, they are similar management solutions, but for different proposes. Both share and coordinate all company information, while providing reports and forecasts based on that data. All is made in real time! However, there are differences between them.
ERP (Enterprise Resource Planning) is management basis for any company. The focus is control financials, managing expenses and payments received, managing stocks, among other functionalities.
CRM (Customer Relationship Management) manages all information e data from current and potential clients.
Which is best for my business?
There are only two ways of creating or increase profits on your business: reduce costs or increase sales. Both strategies are possible through ERP and CRM solutions. However, if you want to know which one is best suited for your business needs, check the characteristics of each one:
As you can see, your company’s employees and productivity can be managed with ERP software. Sales and customers, on the other hand, may be managed by a CRM.
ERP
When a business reaches a certain level of growth, sales increase is the hardest goal to achieve. However, reducing costs becomes a more efficient and affordable revenue source. It’s easier to reduce 10% of costs than increase sales in 10%.
ERP focus: Human Resources, Financials, Accounting, Distribution and Manufacturing. This software helps your company on processes standardization, making them more effective and reducing systematic errors. It also ensures structured and useful information, increasing productivity.
CRM
CRM is an added value for all companies, because is a unique system that combines Marketing, Sales, Contacts Management and Support Services. Aggregating different departments, you can gain a global view about your company growth, making it easier to make decisions about marketing and sales strategies.
As you can see, these softwares are essential to run a business and in some cases if you combine both, your business turns into a case of success.
If you’re looking for a partner to help you to decide which is the best software for your client, you should contact us!
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