Managing a business isn’t a simple task. However, companies have, nowadays, a set of technological solutions and tools that allows them to manage each department in a more complete, informed and agile way.
In this article, we’ll show you some features that your business needs to grow and succeed. We will demonstrate which are the most suitable tools for each department.
Marketing Department
Automation software is an essential part of the success of marketing strategies. It helps to simplify, measure, and automate team data, tasks, and workflows. In this department, the more information you have about your customer the better the interaction with them.
Access to information is also important and it should be possible to access data anywhere, for example by sharing files in a cloud.
However, it is not enough to have information. An intelligent analysis of existing elements is necessary to maximize investments, through Business Intelligence (BI) tools. With this type of alternatives, decision-making will be more substantiated and, therefore, more effective.
Sales Department
To maximize your results your sales team should have a software with the contacts of current and potential customers. Thus, your team can identify opportunities tailored to each consumer. This tool should be mobile, capable of updating and provide access to data in real time.
The software that allows you to have all contact information centralized, updated and accessible is CRM (Customer Relationship Management). This software is the most suitable for this department, allowing the analysis of the sales pipeline and the visualization of dashboards with crucial data.
CRM is also suitable for after-sales or customer service because it gives immediate access to each customer card and it is through this solution that they register requests, complaints or other data.
Financial Department
For companies remain competitive, it is crucial that teams have the tools to act quickly if there is a technological change. This often implies replacing old and outdated systems for current and functional solutions.
In this very important area of business, to have everything connected and the department updated, you should implement an Enterprise Resource Planning (ERP) solution. ERP is the basis for a company management. Among the main advantages of this software, we can identify:
- Increased productivity, through process automation.
- Elimination of manual procedures, improving data and files accuracy.
- Automation of payments.
- The concentration of processes on a single system.
Human Resources Department
With tasks automation, such as document delivery, approval requests, reminders, …, Human Resources (HR) team minimizes time losses and can focus on other tasks of their functions.
In this department, ERP analysis tools allow you to answer questions such as the performance of each sector, the search for new candidates, the creation of strategies to bring together employees with better and worse performance, as well as evaluate employee satisfaction.
IT Department
In this department it’s important to identify solutions that allow improving suppliers integration, the quality of support, training and implementation, according to the needs of the company.
Through automation tools it’s also possible to fill gaps in technological knowledge and take advantage of increased productivity, safety and efficiency.
You should see articles and reviews, get in touch with current customers about product performance and customer support. Check solutions based on the data that the reporting applications and dashboards provide. This is exactly what you need to boost results, generate greater productivity and increase profitability.
At blink-iT, we support you in the implementation of solutions for all departments of your company. Contact us and make your business grow!
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